Strategic Management: Creating Competitive Advantages - Brossura

Dess, Gregory G; Lumpkin, G.T. (Tom); Eisner, Alan

 
9780071287838: Strategic Management: Creating Competitive Advantages
Brossura
ISBN 10: 0071287833 ISBN 13: 9780071287838
Casa editrice: McGraw-Hill Higher Education, 2007

Sinossi

Overview: Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

Part One: Strategic Analysis
1 Strategic Management: Creating Competitive Advantages
2 Analyzing the External Environment of the Firm
3 Assessing the Internal Environment of the Firm
4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Part Two: Strategic Formulation
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
6 Corporate-Level Strategy: Creating Value through Diversification
7 International Strategy: Creating Value in Global Markets
8 Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation
9 Strategic Control and Corporate Governance
10 Creating Effective Organizational Designs
11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12 Managing Innovation and Fostering Corporate Entrepreneu

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill Higher Education
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
0071287833
ISBN 13 
9780071287838
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
576
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italia

Altre edizioni note dello stesso titolo

9780073381213: Strategic Management: Creating Competitive Advantages

Edizione in evidenza

ISBN 10:  0073381217 ISBN 13:  9780073381213
Casa editrice: McGraw-Hill Education, 2007
Brossura