Strategic Management: Creating Competitive Advantages - Brossura

Dess, Gregory G; Lumpkin, G.T. (Tom); Eisner, Alan

Brossura

ISBN 10: 0071287833 ISBN 13: 9780071287838

Casa editrice: McGraw-Hill Higher Education, 2007

Riassunto

Overview: Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

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Contenuti

Part One: Strategic Analysis
1 Strategic Management: Creating Competitive Advantages
2 Analyzing the External Environment of the Firm
3 Assessing the Internal Environment of the Firm
4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Part Two: Strategic Formulation
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
6 Corporate-Level Strategy: Creating Value through Diversification
7 International Strategy: Creating Value in Global Markets
8 Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation
9 Strategic Control and Corporate Governance
10 Creating Effective Organizational Designs
11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12 Managing Innovation and Fostering Corporate Entrepreneu

Dettagli dell?edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2007
• ISBN 10: 0071287833
• ISBN 13: 9780071287838
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 4
• Numero di pagine: 576