Strategic Management: Creating Competitive Advantages - Brossura

Dess, Gregory G; Lumpkin, G.T. (Tom); Eisner, Alan

Brossura

ISBN 10: 0071312706 ISBN 13: 9780071312707

Casa editrice: McGraw-Hill Higher Education, 2010

Riassunto

Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

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Contenuti

Part One: Strategic Analysis

Chapter 1 Strategic Management: Creating Competitive Advantages

Chapter 2 Analyzing the External Environment of the Firm

Chapter 3 Assessing the Internal Environment of the Firm

Chapter 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Part Two: Strategic Formulation

Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6 Corporate-Level Strategy: Creating Value through Diversification

Chapter 7 International Strategy: Creating Value in Global Markets

Chapter 8 Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation

Chapter 9 Strategic Control and Corporate Governance

hapter 10 Creating Effective Organizational Designs

Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship

Chapter 13 Analyzing Strategic Management Cases

Dettagli dell?edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2010
• ISBN 10: 0071312706
• ISBN 13: 9780071312707
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 4
• Numero di pagine: 576