Communicating at Work: Strategies for Success in Business and the Professions - Brossura

Adler, Ronald B.; Elmhorst, Jeanne Marquardt; Lucas Assistant Professor Ph.D., Kristen

Brossura

ISBN 10: 0071318461 ISBN 13: 9780071318464

Casa editrice: McGraw Hill, 2012

Riassunto

The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively.

This edition retains the hallmark features that have been praised by faculty and students--a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools--while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations.

Su questo libro

L'autore:

Ronald B. Adler, Associate Professor of Communication at Santa Barbara City College, specializes in organizational and interpersonal communication. He is the author of Confidence in Communication: A Guide to Assertive and Social Skills and coauthor of Understanding Human Communication, Interplay: the Process of Interpersonal Communication as well as the widely used text Looking Out/Looking In. He is a consultant and workshop leader for corporate, professional, and government clients.

Jeanne Marquardt Elmhorst received her master's degree from the University of Wisconsin-Stevens Point, then taught in Asia for three years, sparking her interest in intercultural communication. Formerly at the University of Albuquerque and the University of New Mexico, She currently teaches at Albuquerque TVI Community College, where her courses reflect the variety in the communication discipline. Jeanne also provides training for business and government clients.

Kristen Lucas is an assistant professor in the Department of Management at University of Louisville, where she directs the business communication program. She teaches courses, conducts research, and facilitates management training session on organizational communication, workplace dignity, and careers. Her research has appeared in Journal of Business Ethics, Management Communication Quarterly, and Journal of Applied Communication Research.

Contenuti:

Part One: Basics of Business and Professional Communication

Strategic Case: Sundown Bakery

1. Communicating at Work
2. Communication, Culture, and Work

Part Two: Personal Skills
Strategic Case: Omnicom Marketing

3. Listening
4. Verbal and Nonverbal Messages
5. Interpersonal Skills
6. Principles of Interviewing

Part Three: Working in Groups

Strategic Case: Museum of Springfield

7. Working in Teams
8. Effective Meetings

Part Four: Making Effective Presentations

Strategic Case: Fresh Air Sports

9. Developing and Organizing the Presentation
10. Verbal and Visual Support in Presentations
11. Delivering the Presentation
12. Types of Business Presentations

Appendix I: Interviewing Materials
Appendix II: Sample Presentations
Appendix III: Business Writing

Su questa edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2012
• ISBN 10: 0071318461
• ISBN 13: 9780071318464
• Rilegatura: Copertina flessibile
• Numero di pagine: 480