WINNING CORPORATE REPUTATION STRATEGIES:: LESSON FROM ASIA PACIFIC - Brossura

Chong, Mark; MONTESANO, JIN

Brossura

ISBN 10: 0071327037 ISBN 13: 9780071327039

Casa editrice: McGraw Hill / Asia, 2012

Riassunto

OVERVIEW
As Asian businesses become more financially material to global revenue streams, business leaders in the region are under increasing pressure to deliver consistent, outstanding performance. Failure to successfully navigate the often opaque policy, regulatory, and political complexities in the region may slow down―or even derail―corporate growth plans. From this vantage point, an understanding of the local business environment is not only a competitive advantage, but critical to corporate sustainability.

Winning Corporate Reputation Strategies: Lessons from Asia Pacific is the first book to examine and highlight effective Corporate Public Affairs strategies that have played a key role in addressing business issues in this dynamic and fast–changing region.

Comprising seven succinct case studies―as well as two essays that shed light on the unique Corporate Public Affairs landscape in the continent’s two most important economies, China and India, respectively―this thought–provoking compendium features contributions by senior practitioners and academics living and working in Asia Pacific. Drawing upon their years of expertise and in–depth knowledge and understanding of the region, they offer diverse perspectives and practical insights into the challenges facing global corporations, winning strategies for tackling them, and the role that Corporate Public Affairs teams play in the business of reputation management.

Su questo libro

Contenuti

Foreword
Preface
Contributors

1. Introduction and Overview
2. Pollution and the Fragrant Harbor—Why China Light and Power’s Stakeholder Engagement with Customers May Help Clear the Air in Hong Kong
3. Ensuring Corporate Sustainability through Social Responsibility—Diageo and Responsible Drinking
4. Communicating with the Asian Customer—Lessons from the Agrifood Sector
5. Cosmetic Regulatory Harmonization in ASEAN—A View from Industry
6. Building Corporate Reputation through Community Involvement and Strategic Partnerships—Kraft Hope Kitchens in China
7. Infusing Corporate Values and Delivering Brand Promise—Singapore Airlines’ Experience
8. Five Roles of Social Media in Managing a Company’s Reputation Challenges
9. Corporate Affairs in India—Moving from a Shareholder to a Stakeholder World
10. Corporate Affairs in China

Index

Dettagli dell'edizione

• Editore: McGraw Hill / Asia
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0071327037
• ISBN 13: 9780071327039
• Rilegatura: Copertina flessibile
• Numero di pagine: 200
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia