E-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy - Rilegato

Robert, Michel; Racine, Bernard; Michel, Robert

Rilegato

ISBN 10: 0071371788 ISBN 13: 9780071371780

Casa editrice: McGraw-Hill, 2000

Riassunto

Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy.Based on Robert’s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today’s most powerful strategic tool, the Internet.

Su questo libro

Product Description

Book by Robert Michel Racine Bernard

Dettagli dell'edizione

• Editore: McGraw-Hill
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0071371788
• ISBN 13: 9780071371780
• Rilegatura: Copertina rigida
• Numero di pagine: 173
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia