The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right - Brossura

TROUT

Brossura

ISBN 10: 0071373322 ISBN 13: 9780071373326

Casa editrice: McGraw Hill, 2000

Riassunto

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation

Su questo libro

Informazioni sull?autore

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

Dalla quarta di copertina

"Engaging... Trout practices what he preaches."­­Publishers Weekly

"Compelling."­­Booklist

It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues­­all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.

• Fight complexity. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon.
• Embrace simplicity. Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages.
• Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril.
• Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.

Dettagli dell'edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0071373322
• ISBN 13: 9780071373326
• Rilegatura: Copertina flessibile
• Numero di pagine: 219
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia