Wireless Web: How to Develop and Execute a Winning Wireless Strategy - Rilegato

Bergeron, Bryanf

 
9780071373593: Wireless Web: How to Develop and Execute a Winning Wireless Strategy
Rilegato
ISBN 10: 0071373594 ISBN 13: 9780071373593
Casa editrice: McGraw-Hill, 2001

Sinossi

Develop and execute winning wireless strategies for your company Offering the prospect of instantaneous, cable-free Internet connectivity and an array of Web services to cell phones, handheld computers, and other mobile devices, wireless technology is already changing the way business is done, on and off the Web. If you’re a non-technical executive or manager who needs to get up to speed as quickly as possible on this "next big thing" in the world of eCommerce, you need Bryan Bergeron’s The Wireless Web. Writing from a business perspective, Bergeron fills you in on the key concepts and important technologies involved. You get a detailed look at the domestic wireless market as well as the European and Asian markets. Most importantly, he provides you with a complete blueprint for capitalizing on the new wave of eCommerce. A companion Web site gives you updates and links to other sites offering the latest information on the state of wireless eCommerce

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Informazioni sull?autore

Bryan Bergeron has over 30 years' experience designing and working with wireless systems, and has been writing about leading-edge technology and envisioning the future for most of that time. He teaches at Harvard Medical School and MIT, is editor-in-chief of e.MD, technical editor of Postgraduate Medicine, among others. The author of over 250 articles and chapters on business and technology, The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationships, The Hitchhiker's Guide to the Wireless Web, and several commercial software packages, including many "firsts" in the industry. He is president of Archetype Technologies, Inc., a technology consulting firm, and speaks internationally on a variety of technology and business issues.

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Editore
McGraw-Hill
Data di pubblicazione
2001
Lingua
Inglese
ISBN 10 
0071373594
ISBN 13 
9780071373593
Rilegatura
Copertina rigida
Numero di pagine
272
Contatto del produttore
non disponibile
Persona responsabile
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