The Seven Keys to Managing Strategic Accounts - Rilegato

SHERMAN

Rilegato

ISBN 10: 0071417524 ISBN 13: 9780071417525

Casa editrice: McGraw Hill, 2003

Riassunto

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers

The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters.

Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides:

• A world-class competency model for strategic account managers
• Techniques for developing a program to manage and grow "co-destiny" relationships
• Examples and cases from Honeywell, 3M,and other leading corporations

Su questo libro

Informazioni sull?autore

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Dalla quarta di copertina

Top-to-Bottom Techniques for Keeping Your Best Customers In-House and Happy--and Away from Your Competition

Strategic accounts are your firm's lifeblood; they play a critical role in its success or failure. The Seven Keys to Managing Strategic Accounts is filled with best practices and examples of how to intelligently manage key interactions and relationships with these vital accounts--for greater loyalty, higher profitability, and consistent competitive advantage.

Let this hands-on guidebook's compelling case studies and examples help you to:

• Create firm-wide alignment and commitment to meeting the needs and expectations of strategic accounts
• Develop multi-level relationships within these accounts, from line managers to upper executives
• Continually quantify and communicate the value delivered to--and received from--strategic accounts

Your firm's strategic accounts are its most valuable customers. Discover how today's marketing leaders are designing and implementing cost-effective, results-oriented strategic account programs, and how you can follow their lead, in The Seven Keys to Managing Strategic Accounts.

Praise for The Seven Keys to Managing Strategic Accounts:

"This book tells it right...there is no magic pill for handling strategic accounts. The author's seven keys, however, are spot on for ensuring strategic account management success."--Tom VanHootegem, Director, National Account Program, Boise Office Solutions

"Although all customers are important, there are certain customers you cannot afford to ignore or live without..."--From the Preface

Strategic accounts are your firm's most significant accounts. Chances are they are also your most imperiled.

Why? Because as your customer service employees work overtime tending to your most demanding accounts, and as your sales force works overtime searching for new business, your strategic accounts may begin to feel overlooked. Instead of investing your firm's assets to ensure that strategic accounts receive impeccable service, you under-invest--leaving the door wide open to your competitors.

The Seven Keys to Managing Strategic Accounts provides you with a step-by-step approach for providing your best accounts with performance that will make and keep them satisfied, even delighted. A synergistic collaboration between S4 Consulting and Miller Heiman, two of today's leading providers of strategic account management and sales development solutions, this hands-on book provides you with front-line benefits including:

• A market-proven model for developing, managing, and measuring a world-class strategic account program
• Methodologies for getting everyone in your organization to understand--and buy into--strategic account management
• Human resources solutions for finding, attracting, and compensating your industry's top account managers

"We have listed in this book the challenges we have seen most often in helping clients with strategic account management--as well as keys to overcoming them."--From the Preface

The day-to-day difficulties and distractions of servicing second-tier accounts can divert your attention from the unspoken, but imperative, needs of your top accounts. The Seven Keys to Managing Strategic Accounts details how today's market leaders are successfully reorienting themselves to focus on their most valuable, cash-cow customers. Now let it show you how to avoid or overcome easy-to-miss errors and oversights before they become disasters that deliver your best customers into the arms of your competitors--who will be only too happy to learn from your mistakes and turn your formerly "safe" customers into their newest strategic accounts.

Dettagli dell?edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2003
• ISBN 10: 0071417524
• ISBN 13: 9780071417525
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 225
• Contatto del produttore: non disponibile