Project Management in New Product Development - Rilegato

Barkley, Bruce T.

 
9780071496728: Project Management in New Product Development

Sinossi

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Turn Innovative Ideas into Products and Services—and Manage and Control Them Using Project Management Tools

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.

Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:

  • The first integrated treatment of project management and new product development designed for modern, globallyoriented firms
  • Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
  • 150 informative tables, figures, and graphics

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Bruce Barkley (Cummings, GA) is a project management consultant and a facility member at the Kellog Graduate School of Management.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780070229495: Project Management in New Product Development

Edizione in evidenza

ISBN 10:  007022949X ISBN 13:  9780070229495
Brossura