Reputation Rules: Strategies for Building Your Company’s Most valuable Asset - Rilegato

Diermeier, Daniel

Rilegato

ISBN 10: 0071763740 ISBN 13: 9780071763745

Casa editrice: McGraw Hill, 2011

Riassunto

Leverage your company’s most important asset!

In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.

There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.

Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:

• Overcome direct challenges from influential activist and political forces
• Manage corporate scandals, including executive compensation
• Use external, seemingly unrelated events to boost reputation
• Build a reputation management process into everyday operations

In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management.

Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future―and a salve for crisis management.

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L'autore

Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the “Oscar of Business Schools” by the Financial Times.

Product Description

Leverage your company's most important asset--reputation! It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a company's most important assets--which is why you reputation management should be added to your overall strategy. In Reputation Rules, Kellogg School of Management professor Dr. Daniel Diermeier explains how to use reputation as a key strategic element. Real-life business scenarios from Mercedes, Shell, Enron, Toyota and others prove the need for reputation-management tools; Diemeier illustrates how they can be used to establish a culture that enables any organization to face any corporate mishap. Based on more than ten years of primary research, lecturing, and consulting in the area of reputation management, Reputation Rules provides the tools you need in a business world forever changed by headline debacles, corruption, and greed in corporate America.

Dettagli dell?edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2011
• ISBN 10: 0071763740
• ISBN 13: 9780071763745
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 320