Articoli correlati a Marketing Management: Text and Cases
Sinossi
This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.
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Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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Marketing Management: Text and Cases
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-B-010-01720
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Marketing Management: Text and Cases
Da: Top Notch Books, Tolar, TX, U.S.A.
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Hard Cover. Condizione: Good. No Jacket. Gloss boards have light wear. Tiny amount of markings in text. Size: 4to - over 9¾" - 12" tall. Codice articolo 233170A
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Marketing Management: Text and Cases
Editore:
McGraw-Hill, New York, NY, 2002
ISBN 10: 007249980X
ISBN 13: 9780072499803
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Da: a2zbooks, Burgin, KY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: As New. Condizione sovraccoperta: No Dust Jacket. As New! A New book, but has minor shelf wear, including light rub to cover and one small scratch. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Education. ISBN: 007249980X. ISBN/EAN: 9780072499803. Pictures of this item not already displayed here available upon request. Inventory No: 1561025783. Codice articolo 1561025783
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Marketing Management: Text and Cases
Da: Hawking Books, Edgewood, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Meets or exceeds the good condition guidelines. Nice copy. Has a small amount of writing/highlighting. Five star seller - Buy with confidence! Codice articolo X007249980XX3
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Marketing Management: Text and Cases
Da: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_281203699
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Marketing Management: Text and Cases
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
hardcover. Condizione: Like New. Like New. book. Codice articolo ERICA829007249980X5
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