Imc With Powerweb: Using Advertising and Promotion to Build Brands - Rilegato

Duncan, Tom

Rilegato

ISBN 10: 0072501073 ISBN 13: 9780072501070

Casa editrice: McGraw-Hill College, 2001

Riassunto

This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of “when to use, how to use, and who should be involved” in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)¿and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).

Su questo libro

Product Description

Book by Duncan Tom

Dettagli dell?edizione

• Editore: McGraw-Hill College
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0072501073
• ISBN 13: 9780072501070
• Rilegatura: Copertina rigida
• Numero di pagine: 704
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile