Strategic Management: Creating Competitive Advantage - Brossura

Dess, Gregory G; Lumpkin, G.T. (Tom)

Brossura

ISBN 10: 0072509171 ISBN 13: 9780072509175

Casa editrice: McGraw-Hill Higher Education, 2002

Riassunto

Strategic Management: Creating Competitive Advantages, 1st Edition, by Dess and Lumpkin, responds to the demands of today’s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. For the instructor, Strategic Management provides flexibility and convenience not available in any other book on the market. It is a text-only book with an extensive variety of cases from the Primis/Pinnacle database that is designed to tie concepts directly to cases. Instructors are provided with a wide variety of options from default options consisting of pre-selected case packets to a wide variety of cases available from the database.

Su questo libro

Contenuti:

PART 1: Strategic Analysis

Chapter 1 – Strategic Management: Creating Competitive Advantages

Chapter 2 – Analyzing the External Environment of the Firm

Chapter 3 – Assessing the Internal Environment of the Firm

Chapter 4 – Recognizing a Firm’s Intellectual Assets: Moving Beyond a Firm’s Tangible Resources

Part II: Strategy Formulation

Chapter 5 – Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6 – Corporate-Level Strategy: Creating Value Through Diversification

Chapter 7 – International Strategy: Creating Value in Global Markets

Chapter 8 – The Internet and E-Commerce: Creating Value through E-Business Strategies

Part III: Strategy Implementation

Chapter 9 – Implementing Strategy: Achieving Effective Strategic Control

Chapter 10 – Implementing Strategy: Creating Effective Organizational Designs

Chapter 11 – Effective Strategic Leadership: Creating a Learning Organization and an Ethical Culture

Chapter 12 – Effective Strategic Leadership: Fostering Corporate Entrepreneurship and New Venture Creation

Part IV: Case Analysis

Chapter 13 – Analyzing Strategic Management Cases

Product Description:

Book by Dess Gregory G Lumpkin G T Lumpkin GT

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2002
• ISBN 10: 0072509171
• ISBN 13: 9780072509175
• Rilegatura: Copertina flessibile
• Numero di pagine: 480