Pricing: Making Profitable Decisions - Rilegato

Monroe, Kent

Rilegato

ISBN 10: 0072528818 ISBN 13: 9780072528817

Casa editrice: McGraw-Hill Education, 2002

Riassunto

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

Su questo libro

L'autore:

Kent Monroe is a professor at the University of Illinois.

Product Description:

Book by Monroe Kent B

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2002
• ISBN 10: 0072528818
• ISBN 13: 9780072528817
• Rilegatura: Copertina rigida
• Numero edizione: 3
• Numero di pagine: 658