Articoli correlati a Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy - Rilegato

Hawkins, Del I.; Coney, Kenneth A.

 
9780072536867: Consumer Behavior: Building Marketing Strategy
Rilegato
ISBN 10: 0072536861 ISBN 13: 9780072536867
Casa editrice: McGraw-Hill College, 2003

Sinossi

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Hawkins Del I Coney Kenneth A

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill College
Data di pubblicazione
2003
Lingua
Inglese
ISBN 10 
0072536861
ISBN 13 
9780072536867
Rilegatura
Copertina rigida
Contatto del produttore
non disponibile
Persona responsabile
non disponibile