Consumer Behavior: Building Marketing Strategy - Rilegato

Hawkins, Del I.; Coney, Kenneth A.

Rilegato

ISBN 10: 0072536861 ISBN 13: 9780072536867

Casa editrice: McGraw-Hill College, 2003

Riassunto

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Su questo libro

Product Description:

Book by Hawkins Del I Coney Kenneth A

Su questa edizione

• Editore: McGraw-Hill College
• Data di pubblicazione: 2003
• ISBN 10: 0072536861
• ISBN 13: 9780072536867
• Rilegatura: Copertina rigida