Retailing Management W/Student Tutorial CD-ROM - Rilegato

Levy, Michael; Weitz, Barton

Rilegato

ISBN 10: 0072553928 ISBN 13: 9780072553925

Casa editrice: McGraw-Hill Education, 2003

Riassunto

Retailing Management, 5/e, by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, “If you only have space for one retail general reference work, this [Levy and Weitz, Retailing Management] is a great choice.” The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. and layout.

Su questo libro

L'autore:

Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyns, Neiman Marcus, ProfitLogic, and Zale Corp.

Contenuti:

Section 1: The World of Retailing

1. Introduction to the World of Retailing

2. Types of Retailers

3. Multi-Channel Retailing – A View into the Future

4. Customer Buying Behavior

Section 2: Retailing Strategy

5. Retail Market Strategy

6. Financial Strategy

7. Retail Locations

8. Site Selection

9. Human Resource Management

10. Information Systems and Supply Chain Management

11. Customer Relationship Management

Section 3: Merchandise Management

12. Planning Merchandise Assortments

13. Buying Systems

14. Buying Merchandise

15. Pricing

16. Retail Communication Mix

Section 4: Store Management

17. Managing the Store

18. Store Layout, Design, and Visual Merchandising

19. Customer Service

Section 5: Cases

Glossary

Notes

Credits

Index

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2003
• ISBN 10: 0072553928
• ISBN 13: 9780072553925
• Rilegatura: Copertina rigida
• Numero edizione: 5
• Numero di pagine: 800