Service Management: Operations, Strategy, and Information Technology: With Student CD-Rom - Rilegato

Fitzsimmons, James A.; Fitzsimmons, Mona J.

 
9780072868203: Service Management: Operations, Strategy, and Information Technology: With Student CD-Rom

Sinossi

Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

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Product Description

Book by Fitzsimmons James A Fitzsimmons Mona J Fitzsimmons

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9780072959581: MP Service Management with student CD with Service Model CD

Edizione in evidenza

ISBN 10:  0072959584 ISBN 13:  9780072959581
Casa editrice: McGraw-Hill Higher Education, 2003
Rilegato