Management Communication: Principles and Practice - Brossura

Hattersley, Michael; Mcjannet, Linda

Brossura

ISBN 10: 0072883561 ISBN 13: 9780072883565

Casa editrice: McGraw-Hill Education, 2004

Riassunto

Management Communication, 2/e by Hattersley and McJannet is a text and casebook that includes essential coverage of the principles of effective writing and speaking and aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught The cases put the reader in the role of decision maker and communicator in actual business situations. Five additional (or alternative) cases appear at the end of the book. While the text emphasizes in a simple, direct style, the enduring practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Su questo libro

L'autore

Linda M. McJannet (Waltham, MA) is a professor at Bentley College

Contenuti

Part 1: Principles of Effective Communication

Chapter 1: Foundations of Management Communication Overview of the field, main schools of thought, basic analytical tools, key ethical considerations, and how to serve as a credible source.

Chapter 2: Goals Defining and organizing communication tasks in a general management context; clarifying goals Case: Yellowtail Marine, Inc.

Chapter 3: Audience Analysis Identifying, understanding, and ranking your audiences Case: Weymouth Steel Corporation

Chapter 4: Point of View Understanding competing motives, needs, and viewpoints; interpersonal communication Case: Smith Financial Corporation

Chapter 5: Message: Content and Argument Shaping the messages that will achieve your goal Case: Cuttyhunk Bank (A)

Chapter 6: Structure Shaping your argument to the needs of your audience Case: McGregors Ltd.Department Store

Chapter 7: Choosing Media What media best convey your messages; upward and downward communication Case: The Timken Company

Chapter 8: Style and Tone Delivering your messages in language suitable to your audience Case: Vanrex, Inc.

Part 2: Applications

Chapter 9: Giving and Receiving Feedback Hearing and being heard Case: Bailey and Wick

Chapter 10: Meeting Management Participation and leadership Case: Lincoln Park Redevelopment Project

Chapter 11: Communicating Change Using communication to overcome resistance to change Case: Hammermill Paper Company

Chapter 12: Communicating with External Audiences Selling your organization’s point of view to concerned constituencies Case A: Oxford Energy Case B: NutraSweet

Chapter 13: Diversity and Intercultural Communication Multicultural and international communication Case A: Reed-Watkins Pharmaceuticals Case B: International Oil

Chapter 14: Personal And Corporate Ethics Making individual and organizational ethical choices Case A: Hal of Erhardt & Company: One Audit Senior’s Dilemma Case B: McArthur House

Chapter 15: Electronic Communication Shaping the message to the medium Case A: Unifone Communication Case B: Savin Consulting

Part 3: Technique

Chapter 16: Effective Writing Style manual to be cross-referenced throughout the course

Chapter 17: Effective Speaking Style manual on speaking, use of graphics, and group presentation to be cross-referenced throughout the course

Appendix:

Case 19: Dotsworth Press

Case 20: Inland Steel Coal Company (A): The Sesser Coal Mine

Case 21: United Way of El Paso

Case 22: “Fair is Fair,” Isn’t it?

Case 23: Kellogg Company

Dettagli dell'edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0072883561
• ISBN 13: 9780072883565
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 336
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile