Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
1. Introduction and Overview
2. Customer Value and Relative Positioning
3. Pricing to Optimize Revenues
4. Sources of Revenues and Market Targets
5. Connected Activities for a Profitable Business Model
6. Resources and Capabilities: The Roots of Business Models
7. Executing a Business Model
8. Innovation, Sustainability, and Change
9. Analyzing the Cost of a Business Model
10. Analyzing the Sources of Profitability and Competitive Advantage in a Business Model
11. Financing and Valuing a Business Model
12. Business Model Planning Process
13. Corporate Social Responsibility and Governance
PART TWO: Cases
Case 1: Viagra: A Hard Act to Follow
Case 2: Eclipse: The Next Big Thing in Small Aircraft
Case 3: Salton Inc. and the George Foreman Grill
Case 4: Satellite Digital Audio Radio Service (SDARS)
Case 5: Segway: Segue to...
Case 6: LEGO Bionicle: The Building Blocks to Core Competency?
Case 7: KPN Mobile and the Introduction of i-Mode in Europe
Case 8: Lipitor: At the Heart of Warner-Lambert
Case 9: eBay: Growing the World's Largest Online Trading Community
Case 10: Borders: Responding to Change
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,74
In U.S.A.
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0072883642
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0072883642
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard0072883642
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.6. Codice articolo Q-0072883642