Business Models: A Strategic Management Approach draws on the latest research in strategic management to explicitly and fully explore business models. It draws on the latest research on to explore which activities a firm performs, how it performs them, and when it performs them to make a profit. It offers an integrated framework for understanding the relationship between the set of activities that a firm chooses to perform, its revenue model, its cost structure, its resources and capabilities, the competitive forces in the firm’s industry, and its ability to sustain a competitive advantage even in the face of change. It provides the link between resources, product-market positions and profits—how resources and product-market positions are translated into profits. (Existing strategy texts demonstrate correlation between resources or product-market positions and profits, not their translation into profits). Additionally, it explores the relationship between business models and corporate social responsibility as well as the international component to business models. It offers a definition of business models that is deeply rooted in the resource-based and product-market theories of strategy.
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PART ONE: Positions, Activities, Resources, Industry Factors, and Cost
1. Introduction and Overview
2. Customer Value and Relative Positioning
3. Pricing to Optimize Revenues
4. Sources of Revenues and Market Targets
5. Connected Activities for a Profitable Business Model
6. Resources and Capabilities: The Roots of Business Models
7. Executing a Business Model
8. Innovation, Sustainability, and Change
9. Analyzing the Cost of a Business Model
10. Analyzing the Sources of Profitability and Competitive Advantage in a Business Model
11. Financing and Valuing a Business Model
12. Business Model Planning Process
13. Corporate Social Responsibility and Governance
PART TWO: Cases
Case 1: Viagra: A Hard Act to Follow
Case 2: Eclipse: The Next Big Thing in Small Aircraft
Case 3: Salton Inc. and the George Foreman Grill
Case 4: Satellite Digital Audio Radio Service (SDARS)
Case 5: Segway: Segue to...
Case 6: LEGO Bionicle: The Building Blocks to Core Competency?
Case 7: KPN Mobile and the Introduction of i-Mode in Europe
Case 8: Lipitor: At the Heart of Warner-Lambert
Case 9: eBay: Growing the World's Largest Online Trading Community
Case 10: Borders: Responding to Change
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Descrizione libro McGraw-Hill/Irwin, 2003. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0072883642
Descrizione libro McGraw-Hill/Irwin, 2003. Paperback. Condizione libro: New. book. Codice libro della libreria 0072883642
Descrizione libro McGraw-Hill/Irwin, 2003. Paperback. Condizione libro: New. Codice libro della libreria P110072883642
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97800728836401.0