Business Models: A Strategic Management Approach - Brossura

Afuah, Allan

Brossura

ISBN 10: 0072883642 ISBN 13: 9780072883640

Casa editrice: McGraw-Hill Higher Education, 2003

Riassunto

Business Models: A Strategic Management Approach draws on the latest research in strategic management to explicitly and fully explore business models. It draws on the latest research on to explore which activities a firm performs, how it performs them, and when it performs them to make a profit. It offers an integrated framework for understanding the relationship between the set of activities that a firm chooses to perform, its revenue model, its cost structure, its resources and capabilities, the competitive forces in the firm’s industry, and its ability to sustain a competitive advantage even in the face of change. It provides the link between resources, product-market positions and profits—how resources and product-market positions are translated into profits. (Existing strategy texts demonstrate correlation between resources or product-market positions and profits, not their translation into profits). Additionally, it explores the relationship between business models and corporate social responsibility as well as the international component to business models. It offers a definition of business models that is deeply rooted in the resource-based and product-market theories of strategy.

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Contenuti

PART ONE: Positions, Activities, Resources, Industry Factors, and Cost

1. Introduction and Overview

2. Customer Value and Relative Positioning

3. Pricing to Optimize Revenues

4. Sources of Revenues and Market Targets

5. Connected Activities for a Profitable Business Model

6. Resources and Capabilities: The Roots of Business Models

7. Executing a Business Model

8. Innovation, Sustainability, and Change

9. Analyzing the Cost of a Business Model

10. Analyzing the Sources of Profitability and Competitive Advantage in a Business Model

11. Financing and Valuing a Business Model

12. Business Model Planning Process

13. Corporate Social Responsibility and Governance

PART TWO: Cases

Case 1: Viagra: A Hard Act to Follow

Case 2: Eclipse: The Next Big Thing in Small Aircraft

Case 3: Salton Inc. and the George Foreman Grill

Case 4: Satellite Digital Audio Radio Service (SDARS)

Case 5: Segway: Segue to...

Case 6: LEGO Bionicle: The Building Blocks to Core Competency?

Case 7: KPN Mobile and the Introduction of i-Mode in Europe

Case 8: Lipitor: At the Heart of Warner-Lambert

Case 9: eBay: Growing the World's Largest Online Trading Community

Case 10: Borders: Responding to Change

Product Description

Book by AfuahAllan Afuah Allan

Dettagli dell'edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0072883642
• ISBN 13: 9780072883640
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 432
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile