Introduction to Mass Communication: Media Literacy and Culture - Brossura

Baran, Stanley J.

Brossura

ISBN 10: 0072917377 ISBN 13: 9780072917376

Casa editrice: McGraw-Hill Humanities Social, 2003

Riassunto

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

Su questo libro

Product Description

Book by Baran Stanley J Baran Stanley

Dettagli dell'edizione

• Editore: McGraw-Hill Humanities Social
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 0072917377
• ISBN 13: 9780072917376
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 560
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia