Foundations of Business Communication: An Integrative Approach - Brossura

Young, Dona

Brossura

ISBN 10: 0072979542 ISBN 13: 9780072979541

Casa editrice: McGraw-Hill Higher Education, 2005

Riassunto

Dona Young is a charismatic, passionate author with a strong background in teaching, curriculum design, faculty development, and corporate training. Our shared vision is developing a text and package that prepares students to communicate at all levels and leads them to successful business careers. One important learning theme of the text is "Explore, Practice, Apply." Students first learn to embrace the idea that communication consists of different skill sets and that, given the right tools, they can master these skills. Because students bring in varying levels of ability, the learning materials are diagnostic and flexible: they help students assess their strengths and weaknesses in the different skills sets and then engage them in practice exercises to develop expertise. Finally, students learn decision-making strategies that motivate them to apply their skills to real-world situations.

Su questo libro

L'autore:

Dona Young is an educator and consultant who has extensive experience in creating innovative and effective curricula in business communications.

Contenuti:

UNIT 1: WRITING SKILLS

Chapter 1: Communication and the Writing Process

Section A. Communication as Process

Section B. The Writing Process

Section C. Purpose and Audience

Section D. Tone

Writer’s Handbook At-a-Glance, Part I: The Mechanics of Writing

Chapter 2: What Is Good Writing?

Section A. A Simple, Clear and Concise Style

Section B. Tone and Style

Writer’s Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing

Chapter 3: Developing and Revising Short Business Messages

Section A. Paragraphs

Section B. Empty Information

Section C. The Process of Revising

Section D. Transitions and Connectors

UNIT 2: PROFESSIONAL COMMUNICATION

Chapter 4: Office Communications

Section A. E-Mail

Section B. Business Letters

Section C. Memos, Faxes, Voicemail, and Cell Phones

Handbook At-a-Glance, Part III: Formatting Standard Business Documents

Chapter 5: Persuasive Communication

Section A. The Process of Persuasion

Section B. Formal Persuasion

Section C. Persuasive Writing

Chapter 6: Verbal Communication Skills

Section A. Informal Speech

Section B. Feedback

Section C. Meetings, Agendas, and Round-Table Discussions

Section D. Presentations

Chapter 7: Global Communications and Technology

Section A. Global Communications

Section B. Meetings and Phone Conferences

Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS

Chapter 8: Team Communications

Section A. Working in Teams

Section B. Developing a Team Strategy

Section C. Writing a Proposal

Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing

Chapter 9: Getting a Job

Section A. Job Survival Skills

Section B. Networks

Section C. Letters of Applications

Section D. The Interview

Chapter 10: Communicating on the Job

Section A. Leadership

Section B. Evaluation: Objectives, Action Plans, and Performance Feedback

Section C. Purpose Statements

APPENDICES

KEYS to CHAPTER EOC ACTIVITIES

THE WRITER’S HANDBOOK

The Writer’s Handbook, Part I: The Mechanics of Writing Section A. The Comma

Section B. The Semicolon

Section C. Other Marks

Section D. Punctuation Errors

The Writer’s Handbook, Part II: Writing Essentials: Grammar for Writing

Section A. Verb Basics

Section B. Pronouns Basics: Case and Point of View

Section C. Parallel Structure

Section D. Modifiers

Part III: Formatting Standard Business Documents

Section A. Formatting Basics: Special Features and White Space

Section B. Business Letters

Section C. E-Mail and Memos

Section D. Agendas and Minutes

Section E. Envelopes and Labels

Part IV: Research: Collecting, Conducting, Displaying and Citing

Section A. Research

Section B. Displaying Research

Section C. Citing Research

KEYS to Handbook Exercises, EOC activities

GLOSSARY

INDEX

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2005
• ISBN 10: 0072979542
• ISBN 13: 9780072979541
• Rilegatura: Copertina flessibile
• Numero di pagine: 568