Formulation, Implementation, Cntrl Comp Strategy with OLC, PW CRD, BW CRD - Brossura

Pearce, John; Robinson, Richard

Brossura

ISBN 10: 0072980087 ISBN 13: 9780072980080

Casa editrice: McGraw-Hill Higher Education, 2004

Riassunto

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson's Formulation, Implementation and Control, 9e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in Strategic Management, 9e. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student

Su questo libro

L'autore:

John Pearce (Wayne, PA) teaches at Villanova University.

Contenuti:

Part One:Overview of Strategic Management

1.Strategic Management

Part Two:Strategy Formulation

2.Defining the Company's Mission and Social Responsibility

3.The External Environment

4.The Global Environment: Strategic Considerations for Multinational Firms

5.Internal Analysis

6.Formulating Long-Term Objectives and Grand Strategies

7.Strategic Analysis and Choice in Single-or Dominant-Product Businesses:Building Sustainable Competitive Advantages

8.Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversification and Building Shareholder Value

Part Three:Strategy Implementation

9.Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment

10.Implementing Strategy:Structure, Leadership,and Culture

11.Strategic Control and Continuous Improvement

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2004
• ISBN 10: 0072980087
• ISBN 13: 9780072980080
• Rilegatura: Copertina flessibile