Articoli correlati a Modern Competitive Strategy
Sinossi
Modern Competitive Strategy, 2e, by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
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Contenuti
Part One: Introduction
1. What is Strategy?
Part Two: Building Competitive Advantage
2. Competitive Advantage
3. Industry Analysis
4. Competing Over Time: Industry and Firm Evolution
5. Strategy Execution
Part Three: Managing the Boundaries of the Firm
6. Vertical Integration and Outsourcing
7. Partnering
Part Four: Expanding the Scope of the Firm
8. Competing in Global Markets
9. New Business Development
10. Managing the Multibusiness Firm
Part Five: Governing the Firm
11. Corporate Governance
12. Strategic Planning and Decision Making
Product Description
Book by Walker Gordon
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