Introduction to Mass Communication: Media Literacy and Culture with PowerWeb - Brossura

Baran, Stanley J.

Brossura

ISBN 10: 0073209414 ISBN 13: 9780073209418

Casa editrice: McGraw-Hill Higher Education, 2005

Riassunto

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.

Su questo libro

Contenuti

PART 1. LAYING THE GROUNDWORK

Chapter 1. Mass Communication, Culture, and Media Literacy

PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES

Chapter 2. Books

Chapter 3. Newspapers

Chapter 4. Magazines

Chapter 5. Film

Chapter 6. Radio and Sound Recording

Chapter 7. Television

Chapter 8. Cable and Other Multichannel Services

Chapter 9. Video Games

Chapter 10.The Internet and the World Wide Web: Changing the Paradigm

PART III. SUPPORTING INDUSTRIES

Chapter 11. Public Relations

Chapter 12. Advertising

PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE

Chapter 13. Theories and Effects of Mass Communication

Chapter 14. Media Freedom, Regulation, and Ethics

Chapter 15. Global Media

Glossary

References

Acknowledgments

Index

Product Description

Book by Baran Stanley J

Dettagli dell?edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2005
• ISBN 10: 0073209414
• ISBN 13: 9780073209418
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 4
• Numero di pagine: 523