Sinossi
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.
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Contenuti
PART 1. LAYING THE GROUNDWORK
Chapter 1. Mass Communication, Culture, and Media Literacy
PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES
Chapter 2. Books
Chapter 3. Newspapers
Chapter 4. Magazines
Chapter 5. Film
Chapter 6. Radio and Sound Recording
Chapter 7. Television
Chapter 8. Cable and Other Multichannel Services
Chapter 9. Video Games
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
PART III. SUPPORTING INDUSTRIES
Chapter 11. Public Relations
Chapter 12. Advertising
PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE
Chapter 13. Theories and Effects of Mass Communication
Chapter 14. Media Freedom, Regulation, and Ethics
Chapter 15. Global Media
Glossary
References
Acknowledgments
Index
Product Description
Book by Baran Stanley J
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McGraw-Hill Humanities/Social Sc, 2005
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
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Introduction To Mass Communication: Media Literacy And Culture, 4th
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Introduction To Mass Communication: Media Literacy And Culture, 4th
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