Selling: Building Partnerships w/ ACT! Express CD - Rilegato

Weitz, Barton A; Castleberry, Stephen B; Tanner, John F

 
9780073229409: Selling: Building Partnerships w/ ACT! Express CD

Sinossi

Using real people, real stories, real examples, and real situations, Selling: Building Partnerships, 6/e, delivers an exciting new approach that will help your students develop the partnerships that will promote success in their careers and in their lives. Selling presents selling theories and skills and gives students plenty of opportunity to apply them, showing how salespeople operate in real-life selling situations. This gives students a solid foundation for the more specific sales training they receive on the job.

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Contenuti

Part One: The Field of Selling

Chapter 1: Selling and Salespeople

Chapter 2: Building Partnering Relationships

Part Two: Knowledge and Skill Requirements

Chapter 3: Ethical and Legal Issues in Selling

Chapter 4: Buying Behavior and the Buying Process

Chapter 5: Using Communication Principles to Build Relationships

Chapter 6: Adaptive Selling for Relationship Building

Part Three: The Partnership Process

Chapter 7: Prospecting

Chapter 8: Planning the Sales Call

Chapter 9: Making the Sales Call

Chapter 10: Strengthening the Presentation

Chapter 11: Responding to Objections

Chapter 12: Obtaining Commitment

Chapter 13: Formal Negotiation

Chapter 14: After the Sale: Building Long-Term Partnerships

Part Four: The Salesperson as Professional

Chapter 15: Managing Your Time and Territory

Chapter 16: Managing Within Your Company

Chapter 17: Managing Your Career

Product Description

Book by WeitzBarton CastleberryStephen TannerJohn

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