Methods in Behavioral Research with PowerWeb - Brossura

Cozby, Paul

Brossura

ISBN 10: 0073271314 ISBN 13: 9780073271316

Casa editrice: McGraw-Hill Education, 2006

Riassunto

With its concise and strategic approach to decision making, Methods in Behavioral Research by Paul C. Cozby continues to gain in popularity among instructors and students alike. Building on a strong foundation of pedagogy and well-chosen examples, the ninth edition incorporates learning objectives, new graphics and activities to increase student involvement, and an updated appendix on writing research reports as well as making poster presentations.

Su questo libro

L'autore

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.

Contenuti

1. Scientific Understanding of Behavior

2. Where to Start

3. Ethical Research

4. Studying Behavior

5. Measurement Concepts

6. Observing Behavior

7. Asking People About Themselves: Survey Research

8. Experimental Design

9. Conducting Experiments

10. Complex Experimental Designs

11. Quasi-Experimental and Single-Participant Designs

12. Understanding Research Results: Description and Correlation

13. Understanding Research Results: Statistical Inference

14. Generalizing Results

Appendix A: Writing Research Reports

Appendix B: Statistical Tests

Appendix C: Statistical Tables

Appendix D: Constructing a Latin Square

Glossary

References

Index

Dettagli dell?edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2006
• ISBN 10: 0073271314
• ISBN 13: 9780073271316
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 410