Technology Ventures: From Idea to Enterprise with Student DVD

Dorf, Richard C.; Byers, Thomas H.

ISBN 10: 007329442X ISBN 13: 9780073294421

Casa editrice: McGraw-Hill Higher Education, 2006

Riassunto

Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship". Now in its second edition, this book integrates the most valuable entrepreneurship and technology management theories from some of the world’s leading scholars and educators with current examples of new technologies and an extensive suite of media resources.

Dorf and Byers's comprehensive collection of action-oriented concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities.

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Contenuti

PART I

1 Capitalism and the Technology Entrepreneur

2 Opportunity and the Business Summary

3 Building a Competitive Advantage

4 Creating a Strategy

5 Innovation Strategies

PART II

6 Risk and Return

7 Venture Creation and the Business Plan

8 Independent Versus Corporate Ventures

9 Knowledge, Learning, and Design

10 Legal Formation and Intellectual Property

PART III

11 The Marketing and Sales Plan

12 The New Enterprise Organization

13 Acquiring, Organizing, and Managing Resources

14 The Management of Operations

15 Acquisitions, Mergers, and Global Business

PART IV

16 The Profit and Harvest Plan

17 The Financial Plan

18 Sources of Capital

19 Presenting the Plan and Negotiating the Deal

20 Leading a New Technology Venture to Success

References

Appendix A Business Plans

Appendix B Cases

Information Sources on the Internet

Glossary

Index

Product Description

Book by Richard CDorf

Dettagli dell'edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 007329442X
• ISBN 13: 9780073294421
• Rilegatura: DVD
• Numero edizione: 2
• Numero di pagine: 658
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia