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Sinossi
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.
Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!
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Product Description
Book by Stanley Baran
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- EditoreMcGraw-Hill Humanities Social
- Data di pubblicazione2007
- ISBN 10 0073302716
- ISBN 13 9780073302713
- RilegaturaRilegatura sconosciuta
- LinguaInglese
- Numero edizione5
- Numero di pagine516
- Contatto del produttorenon disponibile
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Introduction to Mass Communication: Media Literacy and Culture [With CDROM]
Editore:
McGraw-Hill Humanities/Social Sciences/Langua, 2007
ISBN 10: 0073302716
ISBN 13: 9780073302713
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.74. Codice articolo G0073302716I4N00
Quantità: 1 disponibili
Foto dell'editore
Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM [Unknown Binding] Stanley Baran
Da: Textbookplaza, Sugar land, TX, U.S.A.
Valutazione del venditore 3 su 5 stelle
Condizione: New. W/DVD; Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays. Codice articolo F3303
Quantità: 1 disponibili
Foto dell'editore
Introduction to Mass Communication- Media Literacy and Culture, 5th
Editore:
McGraw-Hill, Boston, MA, 2007
ISBN 10: 0073302716
ISBN 13: 9780073302713
Antico o usato
Softcover
Da: a2zbooks, Burgin, KY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Softcover. Condizione: As New. 5th Edition. The text appears to be clean. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Light rubbing to the books corners from being shelved. Includes Sealed CD!!!! 516 pages. Item Type: CD with book. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; Film, Radio & Television. ISBN: 0073302716. ISBN/EAN: 9780073302713. Pictures of this item not already displayed here available upon request. Inventory No: 1560791834. Codice articolo 1560791834
Quantità: 1 disponibili
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Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
unknown_binding. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_366579255
Quantità: 1 disponibili
Foto dell'editore
Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
unknown_binding. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_289490560
Quantità: 1 disponibili
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Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM
Da: dsmbooks, Liverpool, Regno Unito
Valutazione del venditore 4 su 5 stelle
Unknown Binding. Condizione: Very Good. Very Good. book. Codice articolo D7S9-1-M-0073302716-6
Quantità: 1 disponibili