Business Communication at Work with OLC Premium Content Card - Brossura

Satterwhite, Marilyn; Olson-Sutton, Judith

Brossura

ISBN 10: 0073314277 ISBN 13: 9780073314273

Casa editrice: McGraw-Hill Education, 2006

Riassunto

Business Communications at Work, 3e is a very practical, hands-on text-workbook to help students learn to use the types of communication that they are most apt to experience on the job. The book is full of examples of letters, memos, and correspondence designed to demonstrate the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. Each chapter of the book is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want.

Su questo libro

Contenuti

Unit 1

Chapter 1: Setting the Stage for Effective Communication

Chapter 2: Choosing the Right Words

Chapter 3: Developing Sentences and Paragraphs

Unit 2

Chapter 4: Developing Listening and Speaking Skills

Chapter 5: Planning and Organizing Business Messages

Chapter 6: Using Technology to Improve Communication

Chapter 7: Formatting Business Messages

Unit 3

Chapter 8: Goodwill Principles and Goodwill Messages

Chapter 9: Messages for Inquiries and Requests

Chapter 10: Claim and Adjustment Messages

Chapter 11: Persuasive Messages

Chapter 12: Order, Credit, and Collection Messages

Unit 4

Chapter 13: Developing Memos and Memo Reports

Chapter 14: Creating Press Releases, Newsletters, and Letters to Public Officials

Chapter 15: Constructing and Presenting Reports

Chapter 16: Preparing Meeting Communications

Unit 5

Chapter 17: Conducting the Job Search

Chapter 18: Selling Yourself to Employers

Dettagli dell?edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2006
• ISBN 10: 0073314277
• ISBN 13: 9780073314273
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 3
• Contatto del produttore: non disponibile