Introduction to Information Systems - Loose Leaf

Marakas Professor, George; O'Brien, James A.

ISBN 10: 0073376884 ISBN 13: 9780073376882

Casa editrice: McGraw Hill, 2012

Riassunto

The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Su questo libro

L'autore:

George M. Marakas is an associate professor of Information Systems at the School of Business at the University of Kansas. His teaching expertise includes Systems Analysis and Design, Technology-Assisted Decision Making, Electronic Commerce, Management of IS Resources, Behavioral IS Research Methods, and Data Visualization and Decision Support. In addition, George is an active researcher in the area of Systems Analysis Methods, Data Mining and Visualization, Creativity Enhancement, Conceptual Data Modeling, and Computer Self-Efficacy. George received his PhD in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Throughout his academic career, George has distinguished himself both through his research and in the classroom. He has received numerous national teaching awards and his research has appeared in the top journals in his field. In addition to this text, he is also the author of three best-selling textbooks in information systems: Decision Support Systems for the 21st Century, Systems Analysis and Design: An Active Approach, and Data Warehousing, Mining, and Visualization: Core Concepts.

Contenuti:

MODULE I Foundation Concepts
1. Foundations of Information Systems in Business
2. Competing with Information Technology

MODULE II Information Technologies
3. Computer Hardware
4. Computer Software
5. Data Resource Management
6. Telecommunications and Networks

Module III e-Business Applications
7. e-Business Systems
8. Business Across the Enterprise
9. e-Commerce Systems
10. Supporting Decision Making

MODULE IV Development Processes
11. Business/IT Strategies for Development
12. Implementing Business/IT Solutions

MODULE V Management Challenges
13. Security and Ethical Challenges
14. Enterprise and Global Management of Information Technology

Review Quiz Answers
Selected References
Glossary for Business Professionals
Name Index
Company Index
Subject Index

Su questa edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2012
• ISBN 10: 0073376884
• ISBN 13: 9780073376882
• Rilegatura: A fogli intercambiabili
• Numero di pagine: 768