Articoli correlati a Marketing Management: A Strategic Decision-Making Approach
Sinossi
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Book by Mullins John Walker Orville C Boyd Jr Harper W
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- EditoreMcGraw-Hill Higher Education
- Data di pubblicazione2009
- ISBN 10 0073381160
- ISBN 13 9780073381169
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine576
- Contatto del produttorenon disponibile
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Marketing Management: A Strategic Decision-Making Approach
Editore:
McGraw-Hill Higher Education, 2009
ISBN 10: 0073381160
ISBN 13: 9780073381169
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780073381169. Codice articolo 7958764
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Marketing Management: A Strategic Decision-Making Approach
Da: Shakespeare Book House, Rockford, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. The item is Brand New! Codice articolo 570TQW001KKY_ns
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Marketing Management: A Strategic Decision-Making Approach
Editore:
McGraw-Hill/Irwin, 2009
ISBN 10: 0073381160
ISBN 13: 9780073381169
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paperback
Da: Jenson Books Inc, Logan, UT, U.S.A.
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paperback. Condizione: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. Codice articolo 4BQM2A003ZM0_ns
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Marketing Management: A Strategic Decision-Making Approach
Da: Bay State Book Company, North Smithfield, RI, U.S.A.
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Condizione: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Codice articolo BSM.LPHO
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