Sinossi
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Product Description
Book by Mullins John Walker Orville C Boyd Jr Harper W
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Marketing Management: A Strategic Decision-Making Approach
Editore:
McGraw-Hill Higher Education, 2009
ISBN 10: 0073381160
ISBN 13: 9780073381169
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780073381169. Codice articolo 7958764
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Marketing Management - A Strategic Decision-Making Approach
Editore:
McGraw-Hill Higher Education, 2009
ISBN 10: 0073381160
ISBN 13: 9780073381169
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 7 Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 4870434-6
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Marketing Management: A Strategic Decision-Making Approach
Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.
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Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships via media mail. Codice articolo OTV.0073381160.G
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Marketing Management: A Strategic Decision-Making Approach
Editore:
McGraw-Hill/Irwin (edition 7), 2009
ISBN 10: 0073381160
ISBN 13: 9780073381169
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Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condizione: Good. 7. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Codice articolo 0073381160-11-1
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