Public Relations Writing: The Essentials of Style and Format - Brossura

Bivins, Thomas H.

 
9780073511986: Public Relations Writing: The Essentials of Style and Format
Brossura
ISBN 10: 0073511986 ISBN 13: 9780073511986
Casa editrice: McGraw-Hill Humanities Social, 2010

Sinossi

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.

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Product Description

Book by Bivins Thomas H

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill Humanities Social
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
0073511986
ISBN 13 
9780073511986
Rilegatura
Copertina flessibile
Numero di pagine
330
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

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