Understanding Business - Rilegato

Nickels, William; Mchugh, James; Mchugh, Susan

Rilegato

ISBN 10: 007352459X ISBN 13: 9780073524597

Casa editrice: McGraw-Hill Education, 2012

Riassunto

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Su questo libro

L'autore:

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

Contenuti:

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2 Understanding Economics and How It Affects Business
Chapter 3 Doing Business in Global Markets
Chapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Structuring Organizations for Today's Challenges
Chapter 9 Production and Operations Management
Chapter 10 Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions

Part 6: Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve

Bonus Chapters
Bonus Chapter A Working Within the Legal Environment
Bonus Chapter B Using Technology to Manage Information
Bonus Chapter C Managing Risk
Bonus Chapter D Managing Personal Finances

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2012
• ISBN 10: 007352459X
• ISBN 13: 9780073524597
• Rilegatura: Copertina rigida
• Numero di pagine: 577