Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. Ninety percent of the cases are based on actual events, and authors from many institutions and media outlets contributed both real-life and hypothetical cases. There is a strong focus on ethical theory and practice throughout the book, which works well as both a main text in a media ethics course, and in an "across the curriculum" approach in other media courses.
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Contents
Foreword
Preface
Acknowledgments
Chapter 1: An Introduction to Ethical Decision Making
Essay: Cases and Moral Systems
Case 1-A How to Read a Case Study
Chapter 2: Information Ethics: A Profession Seeks the Truth
Chapter 2 Cases:
Case 2-A: News and the Transparency Standard, Lee Wilkins
Case 2-B: Can I Quote Me on That?, Chad Painter
Case 2-C: NPR, the New York Times and Working Conditions in China, Lee Wilkins
Case 2-D: When is Objective Reporting Irresponsible Reporting?, Theodore Glasser
Case 2-E: Is Cooperation a Cop-Out?, Mike Grundmann and Roger Soenksen
Case 2-F, Murdoch’s Mess, Lee Wilkins
Chapter 3: Strategic Communication: Does Client Advocate Mean Consumer Adversary?
Chapter 3 Cases:
Case 3-A: A Charity Drops the Ball, Philip Patterson
Case 3-B: YELP!!! Customer Empowerment or Small Business Extortion?, Lee Wilkins
Case 3-C: Oregon Stops an Ad Campaign, Lee Wilkins
Case 3-D: Sponsorships, Sin and PR: What Are the Boundaries?, Lauren Bacon Brengarth
Case 3-E: Corporate Responsibility: Just Sales or Doing Well by Doing Good?, Christine Lesicko
Case 3-F: Was That an Apple Computer I Saw? Product Placement in the U.S. and Abroad, Philip Patterson
Case 3-G: In the Eye of the Beholder: Dove’s Campaign for Real Beauty, Brandi Herman-Rose
Chapter 4: Loyalty: Choosing Between Competing Allegiances
Chapter 4 Cases:
Case 4-A: Whose Facebook Page is It Anyway?, Amy Simons
Case 4-B: What Would Socrates Have Done? The Disappearance of Hillary Clinton, Lee Wilkins
Case 4-C: Twitter Ethics for Journalists: Can You Scoop Yourself?, Charlotte Bellis
Case 4-D: Where Everybody Knows Your Name: Reporting and Relationships in a Small Market, Ginny Whitehouse
Case 4-E: A Question of Role: Is a Documentary Filmmaker a Friend, a Journalist or an Entertainer?, Nancy Mitchell
Case 4-F: Conflicted Interests, Contested Terrain: The New York Times Code of Ethics, Bonnie Brennen
Case 4-G: Quit, Blow the Whistle or Go With the Flow?, Robert Wakefield
Chapter 5: Privacy: Looking for Solitude in the Global Village
Chapter 5 Cases:
Case 5-A: Anderson Cooper’s Not so Private Life, Lee Wilkins
Case 5-B: Facebook: Should You Opt In or Out?, Lee Wilkins
Case 5-C: Politics and Money: What’s Private and What’s Not, Lee Wilkins
Case 5-D: Children and Framing: The Use of Children’s Images in an Anti-Same-Sex Marriage Ad, Yang Liu
Chapter 6: Mass Media in a Democratic Society: Keeping a Promise
Chapter 6 Cases:
Case 6-A: The Truth About the Facts: Politifact.com, Lee Wilkins
Case 6-B: Wikileaks…, Lee Wilkins
Case 6-C: Control Room: Do Culture and History Matter in Reporting the News?, Lee Wilkins
Case 6-D: Victims and the Press, Robert Logan
Case 6-E: For God and Country: The Media and National Security, Jeremy Littau and Mark Slagle
Case 6-F: Channel One: Commercialism in Schools, Philip Patterson
Case 6-G: Mayor Jim West’s Computer, Ginny Whitehouse
Chapter 7: Media Economics: The Deadline Meets the Bottom Line
Chapter 7 Cases:
Case 7-A: Who Needs Advertising, Lee Wilkins
Case 7-B: Netflix: Not So Fast . . . A Response to Ongoing Furor, Lee Wilkins
Case 7-C: Outsourcing the News, Lee Wilkins
Case 7-D: Transparency in Fundraising: The Corporation for Public Broadcasting Standard, Lee Wilkins
Case 7-E: Crossing the Line? The L.A. Times and the Staples Affair, Philip Patterson
Case 7-F: Profit Versus News: The Case of the L.A. Times and the Tribune Company, Lee Wilkins
Chapter 8: Picture This: The Ethics of Photo and Video Journalism
Chapter 8 Cases:
Case 8-A: The Case of the Well-Documented Suicide., Philip Patterson
Case 8-B: What Do I Do Next?, Lee Wilkins
Case 8-C: Problem Photos and Public Outcry, Jon Roosenraad
Case 8-D: Manipulating Photos: Is it Ever Justified?, Lee Wilkins
Case 8-E: “Above the Fold”: Balancing Newsworthy Photos with Community Standards, Jim Godbold and Janelle Hartman
Case 8-F: Horror in Soweto, Sue O’Brien
*Case 8-G: Death in Print: Publication of Hurricane Katrina Photographs, Abigail M. Pheiffer
Case 8-H: Picturing Our Fallen Heroes, Kate West
Case 8-I: Digital Manipulation as Deceit? A Case Study of a Redbook Magazine Cover, Elizabeth Hendrickson
Chapter 9: New Media: Continuing Questions and New Roles
Chapter 9 Cases:
Case 9-A: News Now, Facts Later, Lee Wilkins
Case 9-B: What’s Yours is Mine: The Ethics of News Aggregation, Chad Painter
Case 9-C: The Information Sleazeway: Robust Comment Meets the Data Robots, Fred Vultee
Case 9-D: Death Underneath the Media Radar: The Anuak Genocide in Ethiopia, Doug McGill
Case 9-E: Born Just Right, Lee Wilkins
Case 9-F: Sending the Wrong Information About Doing the Right Thing, Naomi Weisbrook
Case 9-G: Looking for Truth Behind the Wal-Mart Blogs, Philip Patterson
Chapter 10: The Ethical Dimensions of Art and Entertainment
Chapter 10 Cases:
Case 10-A: Searching for Sugarman: Rediscovered Art, Lee Wilkins
Case 10-B: Bob Costas and Jerry Sandusky: Is Sports Entertainment or Journalism?, Lee Wilkins
Case 10-C: Hardly Art, Mito Habe-Evans
Case 10-D: “Schindler’s List”: The Role of Memory, Lee Wilkins
Case 10-E: Hate Radio: The Outer Limits of Tasteful Broadcasting, Brian Simmons
Case 10-F: Tom Cruise, Katie Holmes and Suri Cruise: Do Celebrities Have Privacy?, Lee Wilkins
Case 10-G: Blogged Down by Lies: The Fall of a Young Talent, Philip Patterson
Chapter 11: Becoming a Moral Adult
Bibliography
Index
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