Sinossi
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
WALKER/MULLINS/BOYD, MARKETING STRATEGY, 6/E BRIEF TOC
Section 1 Introduction to Strategy
Chapter1 Market-oriented perspectives underlie successful corporate, business, and marketing strategies
Chapter 2 Corporate strategy decisions and their marketing implications
Chapter 3 Business strategies and their marketing implications
Section 2 Opportunity Analysis
Chapter 4 Understanding market opportunities
Chapter 5 Measuring market opportunities : forecasting and market knowledge
Chapter 6 Targeting attractive marketing segments
Chapter 7 Differentiation and positioning
Section 3 Formulating Marketing Strategies
Chapter 8 Marketing strategies for new market entries
Chapter 9 Strategies for growth markets
Chapter 10 Strategies for mature and declining markets
Chapter 11 Marketing strategies for the new economy
Section 4 Implementation and Control
Chapter 12 Organizing and planning for effective implementation
Chapter 13 Marketing metrics for marketing performance
Product Description
Book by Walker Orville Mullins John Boyd Jr Harper
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Marketing Strategy: A Decision Focused Approach
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00046157510
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Marketing Strategy: A Decision Focused Approach
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McGraw-Hill/Irwin (edition 6), 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condizione: Good. 6. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Codice articolo 0073529893-11-1
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Marketing Strategy : A Decision Focused Approach
Editore:
McGraw-Hill Higher Education, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 6th. Used book that is in clean, average condition without any missing pages. Codice articolo 3991805-6
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Marketing Strategy: A Decision Focused Approach
Editore:
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
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Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0073529893I3N00
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Foto dell'editore
Marketing Strategy: A Decision Focused Approach
Editore:
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0073529893I5N00
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Foto dell'editore
Marketing Strategy: A Decision Focused Approach
Editore:
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0073529893I4N00
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Foto dell'editore
Marketing Strategy: A Decision Focused Approach
Editore:
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antico o usato
Paperback
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0073529893I5N00
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Marketing Strategy: A Decision Focused Approach
Editore:
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
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paperback
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_434089198
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Foto dell'editore
Marketing Strategy: A Decision Focused Approach
Editore:
McGraw-Hill Higher Education, 2008
ISBN 10: 0073529893
ISBN 13: 9780073529899
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0073529893. Codice articolo 7958763
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Edizione Internazionale
Marketing Strategy 6Ed A Decision Focused Approach 6Ed (Ie) (Pb 2008)
Edizione InternazionaleDa: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-55643
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