Strategic Marketing Management Cases W/ Excel Windows - Brossura

Cravens, David W.; Lamb, Charles; Crittenden, Victoria

Brossura

ISBN 10: 0075618877 ISBN 13: 9780075618874

Casa editrice: Richard d Irwin, 1999

Riassunto

This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award.

Su questo libro

Product Description

Book by Cravens David W Lamb Charles Crittenden Victoria

Dettagli dell?edizione

• Editore: Richard d Irwin
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0075618877
• ISBN 13: 9780075618874
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 696
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia