Articoli correlati a Strategic Marketing Management Cases W/ Excel Windows
Sinossi
This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award.
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Book by Cravens David W Lamb Charles Crittenden Victoria
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Strategic Marketing Management Cases
Editore:
McGraw-Hill Higher Education, 1998
ISBN 10: 0075618877
ISBN 13: 9780075618874
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Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 6th Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 3101533-20
Quantità: 1 disponibili
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Strategic Marketing Management Cases W/ Excel Windows
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Very Good. Has name written on edge or cover page. Otherwise in great condition. w/ floppy disk Includes supplement. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10033802
Quantità: 1 disponibili