Articoli correlati a Essentials of Marketing: Text and Cases
Sinossi
"Essentials of Marketing" is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters. The substantial revision should further enhance the text's reputation with changes such as new material on consumer and organizational behaviour. There is increased coverage of portfolio analysis; the discussion of marketing research has been expanded; and the discussion on buyer behaviour has been updated. Other new features include a new chapter on logistics including coverage of JIT and lean manufacturing systems; and analysis of environmental issues. The case study section comprising real world extended case studies with model answers, has also been revised - two cases have been brought up-to-date and a third is included for the first time. Other pedagogical features include end-of-chapter summaries and questions. "Essentials of Marketing" is now accompanied by "Marketing Management" (published September 1992) by the same authors. Together these texts aim to provide essential coverage of the complete marketing syllabus from introductory to advanced levels.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Book by Geoffrey A Lancaster Lester Massingham
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 29,78
GRATIS per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiAltre edizioni note dello stesso titolo
Risultati della ricerca per Essentials of Marketing: Text and Cases
Immagini fornite dal venditore
Essentials of Marketing
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Fair. Unterschrift / Widmung ohne Bezug; Spuren von Feuchtigkeit / Nässe; Gebogener Buchrücken. This 2nd edition covers the basic elements of the marketing mix and includes discussion on wider issues such as the place of marketing in business and associated strategic matters. It includes increased coverage of portfolio analysis and the discussion of marketing research is expanded. Codice articolo 394bd1a8-2cb7-4142-8ba7-b86e42661ea6
Quantità: 1 disponibili
Foto dell'editore
Essentials of Marketing: Text and Cases
Editore:
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Antico o usato
Rilegato
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL9235995
Quantità: 1 disponibili
Foto dell'editore
Essentials of Marketing: Text and Cases
Editore:
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Antico o usato
Rilegato
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL5373946
Quantità: 1 disponibili
Foto dell'editore
Essentials of Marketing: Text and Cases
Editore:
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Antico o usato
Rilegato
Da: Goldstone Books, Llandybie, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0003705112
Quantità: 1 disponibili
Foto dell'editore
Essentials of Marketing: Text and Cases
Editore:
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Antico o usato
Rilegato
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-206-194
Quantità: 1 disponibili
Foto dell'editore
Essentials of Marketing: Text and Cases
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780077077280
Quantità: 2 disponibili
Foto dell'editore
Essentials of Marketing: Text and Cases
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. Essentials of Marketing: Text and Cases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780077077280
Quantità: 2 disponibili
Foto dell'editore
Essentials of Marketing: Text and Cases
Editore:
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Antico o usato
Rilegato
Da: Buchpark, Trebbin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 512 | Sprache: Englisch | Produktart: Bücher. Codice articolo 38059974/2
Quantità: 1 disponibili
Immagini fornite dal venditore
Essentials of Marketing: Text and Cases
Editore:
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Antico o usato
Rilegato
Da: NEPO UG, Rüsselsheim am Main, Germania
Valutazione del venditore 5 su 5 stelle
Gebundene Ausgabe. Condizione: Gut. 512 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969. Codice articolo 266007
Quantità: 1 disponibili
Foto dell'editore
Essentials of Marketing: Text and Cases
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-166235
Quantità: 1 disponibili