Communicating Change: A Practical Guide to Communication and Corporate Strategy - Rilegato

Quirke, Bill

Rilegato

ISBN 10: 0077079418 ISBN 13: 9780077079413

Casa editrice: McGraw-Hill, 1995

Riassunto

Effective communication has long been recognized as a vital factor in making change happen. However, despite the need for businesses to change in order to remain competitive, employees still complain about poor communication and managers still claim their people resist change. Communicating Change addresses these problems by providing a framework for deciding what communication is needed and then revealing how this can be achieved. It stresses the need to link a communications strategy to the objectives of a business and demonstrates how this can be done through a series of real examples taken from a wide variety of key businesses. The book also offers advice tips on how to identify the failure of a current strategy and how to make a new strategy work. Communicating Change is aimed at those people who want to improve communication in their company.
Written in a clear and informal style, this is a thoroughly readable guide to facilitating change through improved internal communication.

Su questo libro

Product Description

Book by Quirke Bill

Dettagli dell'edizione

• Editore: McGraw-Hill
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0077079418
• ISBN 13: 9780077079413
• Rilegatura: Copertina rigida
• Numero di pagine: 303
• Contatto del produttore: non disponibile
• Persona responsabile: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia