Articoli correlati a Advertising
Sinossi
A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
1. Introduction 2. The Agency World 3. Managing the Client-Agency Relationship 4. How Advertising Works 5. Planning Advertisements - the Strategy 6. Planning the Advertising - Creative Briefing 7. Creating the Ads. 8. Evaluating Advertisements 9. The Media-where should we put our ads and why? 10. Television 11. The Press 12. Secondary Media 13. Response and Interactive Advertising 14. Planning the Campaign 15. Advertising and the Law 16. Advertising and Economics. 17. Advertising and Society 18. Global, Glocal, Local? 19. The Future Glossary/Further sources of Information/Index
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Advertising
Editore:
McGraw-Hill Education, 1999
ISBN 10: 0077094581
ISBN 13: 9780077094584
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Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 4th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP26837681
Quantità: 1 disponibili
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Advertising
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077094584. Codice articolo 9517594
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Advertising
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077094584. Codice articolo 9517593
Quantità: 1 disponibili
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Advertising
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001683775
Quantità: 1 disponibili
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Advertising: What It Is and How to Do It
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. Advertising: What It Is and How to Do It This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780077094584
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Advertising: What It Is and How to Do It
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780077094584
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Advertising: What It Is and How to Do It
Editore:
Mcgraw-Hill Higher Education, 1999
ISBN 10: 0077094581
ISBN 13: 9780077094584
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Taschenbuch
Da: NEPO UG, Rüsselsheim am Main, Germania
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Taschenbuch. Condizione: Gut. 320 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969. Codice articolo 266040
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Advertising
Editore:
McGraw-Hill Higher Education, Reino Unido, 2000
ISBN 10: 0077094581
ISBN 13: 9780077094584
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Tapa Blanda
Da: LIBRERÍA SOLÓN, Madrid, M, Spagna
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Tapa Blanda. Condizione: Bien. 4ª Edición. Rústica. Ilustrado. Idioma: Inglés. Subrayados a lápiz que no impiden lectura. Buen estado. Codice articolo 23015
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Da: LiLi - La Liberté des Livres, CANEJAN, Francia
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Condizione: good. Le livre peut montrer des signes d'usure dus a une utilisation constante, etre marque, porter des marques d'identification ou presenter plusieurs dommages esthetiques mineurs. vendeur professionnel; envoi soigne en 24/48h. Codice articolo 2503170000293
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Advertising : What It Is and How to Do It
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Very Good. Very Good. book. Codice articolo ERICA82900770945813
Quantità: 1 disponibili