Articoli correlati a Principles & Practice Of Marketing
Sinossi
Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful.
The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous examples, new contemporary cases and questions, and the addition of Internet Exercises in each chapter allows students to explore marketing in more detail over the web. There is also expanded coverage of marketing ethics and relationship marketing integrated throughout the book. The new edition will be supported with an Online Learning Centre website, providing lecturers and students with a comprehensive range of downloadable teaching and learning materials to accompany the book. This will include extra case material from the UK, Eire and Europe, self-test questions, lecture and revision notes, weblinks and more.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Education / Europe, Middle East & Africa
- Data di pubblicazione2001
- ISBN 10 0077096134
- ISBN 13 9780077096137
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione3
- Numero di pagine680
Compra usato
Condizioni: molto buonoThis book is in very good condition...
Visualizza questo articolo
EUR 4,19
EUR 5,93 per la spedizione da Regno Unito a U.S.A.
Destinazione, tempi e costiCompra nuovo
Visualizza questo articolo
EUR 45,12
GRATIS per la spedizione in U.S.A.
Destinazione, tempi e costiAltre edizioni note dello stesso titolo
Risultati della ricerca per Principles & Practice Of Marketing
Foto dell'editore
Principles and Practice of Marketing, 3rd Ed.
Editore:
McGraw-Hill Inc.,US 01/03/2001, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780077096137
Quantità: 2 disponibili
Foto dell'editore
Principles and Practice of Marketing, 3rd Ed.
Editore:
McGraw-Hill Inc.,US, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL2011251
Quantità: 3 disponibili
Foto dell'editore
Principles and Practice of Marketing, 3rd Ed.
Editore:
McGraw-Hill Inc.,US 01/03/2001, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780077096137
Quantità: 2 disponibili
Foto dell'editore
Principles and Practice of Marketing
Editore:
McGraw-Hill Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 39638658-20
Quantità: 1 disponibili
Foto dell'editore
Principles and Practices of Marketing
Editore:
McGraw-Hill Inc.,US, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-C-042-02493
Quantità: 1 disponibili
Foto dell'editore
Principles and Practices of Marketing
Editore:
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. CD Missing. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-F-036-01624
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Codice articolo 9559068
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Codice articolo 9254183
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing
Editore:
Mcgraw-Hill Education / Europe, Middle East & Africa, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Codice articolo 9069954
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing
Editore:
Mcgraw-Hill Education / Europe, Middle East & Africa, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780077096137. Codice articolo 9069955
Quantità: 1 disponibili