Articoli correlati a Principles and Practice of Marketing
Sinossi
Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.
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L'autore
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
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- EditoreMcGraw-Hill Education / Europe, Middle East & Africa
- Data di pubblicazione2003
- ISBN 10 007710708X
- ISBN 13 9780077107086
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione4
- Numero di pagine976
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Principles and Practice of Marketing
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McGraw-Hill Education, 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
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Principles and Practice of Marketing
Editore:
McGraw-Hill Education, 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
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Paperback
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Principles and Practice of Marketing
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ISBN 10: 007710708X
ISBN 13: 9780077107086
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Principles and Practice of Marketing
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ISBN 10: 007710708X
ISBN 13: 9780077107086
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Principles and Practice of Marketing
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ISBN 10: 007710708X
ISBN 13: 9780077107086
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Softcover. Condizione: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-841-372
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Principles and Practice of Marketing
Editore:
McGraw-Hill Publishing Co., 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
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Softcover
Da: Ammareal, Morangis, Francia
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Softcover. Condizione: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Pages cornées. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Stains on the edge. Dog-eared pages. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-635-555
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Principles and Practice of Marketing
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ISBN 13: 9780077107086
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Principles and Practice of Marketing
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McGraw-Hill Education, 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 4th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP17186250
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ISBN 13: 9780077107086
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Principles and Practice of Marketing
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ISBN 10: 007710708X
ISBN 13: 9780077107086
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Da: Hamelyn, Madrid, Spagna
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Condizione: Muy bueno. : Este libro, 'Principles and Practice of Marketing', es una guía esencial para estudiantes de marketing. La cuarta edición ofrece una cobertura actualizada de temas emergentes, basada en la práctica contemporánea y la investigación reciente. Incluye casos prácticos, viñetas, anuncios, ejercicios de internet y dilemas éticos, además de recursos en línea. Ideal para módulos introductorios de marketing a nivel de pregrado o MBA. EAN: 9780077107086 Tipo: Libros Categoría: Negocios y Economía Título: Principles and Practice of Marketing Autor: David Jobber Editorial: McGraw-Hill Education / Europe, Middle East & Africa Idioma: en Páginas: 942 Formato: tapa blanda. Codice articolo Happ-2024-07-11-0843fafe
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