Articoli correlati a Business to Business Marketing: A Value-Driven Approach
Sinossi
Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field.Wim G. Biemans draws from more than two decades’ experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.
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L'autore
Wim G. Biemans is Associate Professor at the Faculty of Economics and Business, University of Groningen. He has over two decades experience teaching students and training marketing executives, and received the Thomas P. Hustad Best Paper Award for Outstanding Professional Contribution for 2007.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw Hill / Europe, Middle East & Africa
- Data di pubblicazione2010
- ISBN 10 0077121899
- ISBN 13 9780077121891
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine400
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Business to Business Marketing
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ISBN 10: 0077121899
ISBN 13: 9780077121891
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Business to Business Marketing: A Value-Driven Approach
Editore:
McGraw-Hill Education, 2010
ISBN 10: 0077121899
ISBN 13: 9780077121891
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Business to Business Marketing: A Value-Driven Approach
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Paperback. Condizione: Very Good. Business to Business Marketing: A Value-Driven Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780077121891
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780077121891
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Business to Business Marketing
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-F-035-01828
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Business to Business Marketing: A Value-Driven Approach (Uk Higher Education Business Marketing)
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780077121891. Codice articolo 8746477
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Business to Business Marketing: A Value-Driven Approach
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780077121891. Codice articolo 8992099
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Business to Business Marketing: A Value-Driven Approach
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780077121891. Codice articolo 8992096
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Business to Business Marketing: A Value-Driven Approach
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780077121891. Codice articolo 8992095
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Business to Business Marketing: A Value-Driven Approach
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780077121891. Codice articolo 8992100
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