Introduction to Mass Communication: Media Literacy and Culture With Media World 2.0 Dvd-rom, Updated Fifth Edition - Brossura

Baran, Stanley J.

 
9780077243302: Introduction to Mass Communication: Media Literacy and Culture With Media World 2.0 Dvd-rom, Updated Fifth Edition

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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.

Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!

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Book by Baran Stanley

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Altre edizioni note dello stesso titolo

9780071070621: [Introduction to Mass Communication: Media Literacy and Culture, Updated Edition] (By: Stanley J Baran) [published: January, 2010]

Edizione in evidenza

ISBN 10:  0071070621 ISBN 13:  9780071070621
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