Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card - Brossura

Pearce, John; Robinson, Richard

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9780077261757: Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card

Brossura

ISBN 10: 0077261755 ISBN 13: 9780077261757

Casa editrice: McGraw-Hill Education, 2008

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Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Contenuti:

Part One Overview of Strategic Management

Chapter 1 Strategic Management

Part Two Strategy Formulation

Chapter 2 Company Mission

Chapter 3 Corporate Social Responsibility and Ethics

Chapter 4 The External Environment

Chapter 5 The Global Environment

Chapter 6 Internal Analysis

Chapter 7 Long-Term Objectives and Strategies

Chapter 8 Business Strategy

Chapter 9 Multibusiness Strategy