Service Management + Premium Content Access Card: Operations, Strategy, Information Technology - Rilegato

Fitzsimmons, James A.; Fitzsimmons, Mona J.

Rilegato

ISBN 10: 0077426975 ISBN 13: 9780077426972

Casa editrice: Irwin Professional Pub, 2010

Riassunto

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. The Seventh Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The new edition is designed to develop students' skills in both strategic and operational issues pertaining to services.

Su questo libro

Product Description

Book by Fitzsimmons James A

Dettagli dell?edizione

• Editore: Irwin Professional Pub
• Data di pubblicazione: 2010
• ISBN 10: 0077426975
• ISBN 13: 9780077426972
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 541
• Contatto del produttore: non disponibile