Strategic Management: Concepts - Brossura

Rothaermel, Frank

Brossura

ISBN 10: 0077645065 ISBN 13: 9780077645069

Casa editrice: McGraw-Hill Education, 2015

Riassunto

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

OneBook...OneVoice...OneVision

Su questo libro

L'autore:

Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description). Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.

Contenuti:

Part One: Strategy Analysis

Chapter 1: What Is Strategy, and Why Is It Important?

Chapter 2: Strategic Leadership: Managing the Strategy Process

Chapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

Chapter 4: Internal Analysis: Resources, Capabilities, and Core Competencies

Chapter 5: Competitive Advantage, Firm Performance, and Business Models

Part Two: Strategy Formulation

Chapter 6: Business Strategy: Differentiation, Cost Leadership, and Integration

Chapter 7: Business Strategy: Innovation and Entrepreneurship

Chapter 8: Corporate Strategy: Vertical Integration and Diversification

Chapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic Alliances

Chapter 10: Global Strategy: Competing Around the World

Part Three: Strategy Implementation

Chapter 11: Organisational Design: Structure, Culture, and Control

Chapter 12: Corporate Governance and Business Ethics

Part Four: MINICASES

MINCASE 1: Does Facebook Have a Strategy

MINCASE 2: Michael Phelps: The Greatest Olympian

MINCASE 3: Teach for America: Inspiring Future Leaders

MINCASE 4: Strategy and Serendipity: A Billion-Dollar Bonanza

MINCASE 5: The Wonder from Sweden: Is IKEA's Success Sustainable

MINCASE 6: Starbucks: Re-creating Its Uniqueness

MINCASE 7: LVMH in China: Building Its Empire of Desire

MINCASE 8: GE under Jack Welch vs. Jeffrey Immelt

MINCASE 9: Competing on Business Models: Google vs. Microsoft

MINCASE 10: From Good to Great to Gone: The Rise and Fall of Circuit City

MINCASE 11: China's Li Ning Challenges Nike and adidas

MINCASE 12: Which Automotive Technology Will Win?

MINCASE 13: Is Porsche Killing the Golden Goose?

MINCASE 14: The Rise of Samsung Electronics

MINCASE 15: Yummy Yum!'s Competitive Advantage in China

MINCASE 16: BYD - “Build Your Dreams” in America

MINCASE 17: Alibaba and China's E-Commerce: “Open Sesame” Comes True

MINCASE 18: The Premature Death of a Google Forerunner at Microsoft

MINCASE 19: Sony's Structure and Competitive Disadvantage

MINCASE 20: USB's Billion-Dollar Ethics Scandals

How to Conduct A Case Analysis

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2015
• ISBN 10: 0077645065
• ISBN 13: 9780077645069
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 468