Strategic Management: Text and Cases - Rilegato

Dess, Gregory; Lumpkin, G.T. (Tom); Eisner, Alan; Mcnamara, Gerry

Rilegato

ISBN 10: 0078029317 ISBN 13: 9780078029318

Casa editrice: McGraw-Hill Education, 2012

Riassunto

Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Su questo libro

L'autore:

Gregory G. Dess is the Andrew R. Cecil Endowed Chair in Management at the University of Texas at Dallas. His primary research interests are in strategic management, organizationenvironment relationships, and knowledge management. He has published numerous articles on these subjects in both academic and practitioneroriented journals. He also serves on the editorial boards of a wide range of practitioner-oriented and academic journals. In August 2000, he was inducted into the Academy of Management Journal s Hall of Fame as one of its charter members. Professor Dess has conducted executive programs in the United States, Europe, Africa, Hong Kong, and Australia. During 1994 he was a Fulbright Scholar in Oporto, Portugal. In 2009, he received an honorary doctorate from the University of Bern (Switzerland). He received his PhD in Business Administration from the University of Washington(Seattle) and a BIE degree from Georgia Tech.

Contenuti:

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analysing the External Environment of the Firm

Chapter 3: Assessing the Internal Environment of the Firm

Chapter 4: Recognising a Firm's Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Part Two: Strategic Formulation

Chapter 5: Business–Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6: Corporate–Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organisational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organisation and an Ethical Organisation

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Part Four: Case Analysis

Chapter 13: Analysing Strategic Management Cases

Cases

Robin Hood

Edward Marshall Boehm, Inc.

The Skeleton in the Corporate Closet

The Best–Laid Incentive Plans

Growing for Broke

American International Group & the Bonus Fiasco

United Way of America

General Motors

Heineken

McDonald's

World Wrestling Entertainment

Yahoo!

QVC

Johnson & Johnson

Samsung Electronics

Movie Exhibition Industry 2011

Reader's Digest

Ford Motor Company

FreshDirect

Apple Inc.: Taking a Bite Out of the Competition

Southwest Airlines: Does “LUV” last?

Ebay in Asia

Mattel

Nintendo's Wii

Weight Watchers

Pixar

Proctor & Gamble

Geely Automobile

Ann Taylor

Jamba Juice

Build–A–Bear Workshop

JetBlue Airlines: Getting Blue again?

Casino Industry in 2011

Dippin' Dots Ice Cream+

Micro Finance Banks

Green Mountain Coffee Roasters and Keurig Coffee

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2012
• ISBN 10: 0078029317
• ISBN 13: 9780078029318
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 912