Transnational Management: Text, Cases & Readings in Cross-Border Management - Rilegato

Bartlett, Christopher; Beamish, Paul

Rilegato

ISBN 10: 007813711X ISBN 13: 9780078137112

Casa editrice: McGraw-Hill Education, 2010

Riassunto

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Su questo libro

L'autore:

Christopher A. Bartlett is the Thomas D. Casserly, Jr., Professor Emeritus of Business Administration at Harvard Graduate School of Business Administration. He received an economics degree from the University of Queensland, Australia, and both masters and doctorate degrees in business administration from Harvard University. Prior to his academic career, he was a marketing manager with Alcoa in Australia, a management consultant in McKinsey and Company's London office, and country general manager of Baxter Laboratories' subsidiary company in France.

He joined the faculty of Harvard Business School in 1979, and over the following 30 years his interests focused on strategic and organizational challenges confronting managers in multinational corporations and on the process of managing transformational change. While at HBS, he served as faculty chair of the International Senior Management Program, area head of the School's General Management Unit, faculty chairman of the Program for Global Leadership, and as chair of the Humanitarian Leadership Program.

He is the author or co-author of nine books, including Managing Across Borders: The Transnational Solution (coauthored with Sumantra Ghoshal), named by Financial Times as one of the 50 most influential business books of the century. The Individualized Corporation, his subsequent major research book with Ghoshal, was the winner of the Igor Ansoff Award for the best new work in strategic management and was named one of the Best Business Books for the Millennium by Strategy+Business magazine. Both books have been translated into over 10 foreign languages. His articles have appeared in journals such as Harvard Business Review, Sloan Management Review, Strategic Management Journal, Academy of Management Review, and Journal of International Business Studies. He has also researched and written over 100 case studies and teaching notes, and their sales of over 3 1/2 million copies make him the best-selling case author ever. He has been elected by his colleagues as a fellow of the Academy of Management, the Academy of International Business, the Strategic Management Society, and the World Economic Forum.

Contenuti:

Part 1 The Strategic Imperatives

Chapter 1 Expanding Abroad: Motivations, Means, and Mentalities

Case 1-1 Lincoln Electric

Case 1-2 Jollibee Foods Corporation (A): International Expansion

Case 1-3 Acer, Inc.: Taiwan's Rampaging Dragon

Case 1-4 Research in Motion: Managing Explosive Growth

Reading 1-1 The Tortuous Evolution of the Multinational Corporation

Reading 1-2 Distance Still Matters: The Hard Reality of Global Expansion

Reading 1-3 When You Shouldn't Go Global

Chapter 2 Understanding the International Context: Responding to Conflicting Environmental Forces

Case 2-1 Global Wine Wars 2009: New World versus Old

Case 2-2 The Globalization of CEMEX

Case 2-3 Mattel and the Toy Recalls (A)

Reading 2-1 Culture and Organization

Reading 2-2 Clusters and the New Economics of Competition

Chapter 3 Developing Transnational Strategies: Building Layers of Competitive Advantage

Case 3-1 Marketing the "$100 Laptop" (A)

Case 3-2 Global Branding of Stella Artois

Case 3-3 GE's Imagination Breakthrough: The Evo Project

Reading 3-1 Managing Differences: The Central Challenge of Global Strategy

Reading 3-2 How Local Companies Keep Multinationals at Bay

Reading 3-3 Regional Strategies for Global Leadership

Part 2: The Organizational Challenge

Chapter 4 Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility

Case 4-1 Philips versus Matsushita: Competing Strategic and Organizational Choices

Case 4-2 ECCO A/S - Global Value Chain Management

Case 4-3 World Vision International's AIDS Initiative: Challenging a Global Partnership

Reading 4-1 Managing Multicultural Teams

Reading 4-2 Managing Executive Attention in the Global Company

Reading 4-3 Matrix Management: Not a Structure, a Frame of Mind

Chapter 5 Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management

Case 5-1 Siemens AG: Global Development Strategy

Case 5-2 P&G Japan: The SK-II Globalization Project

Case 5-3 McKinsey & Company: Managing Knowledge and Learning

Reading 5-1 Building Effective R&D Capabilities Abroad

Reading 5-2 Connect and Develop: Inside Procter & Gamble's New Model for Innovation

Reading 5-3 Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation

Chapter 6 Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries

Case 6-1 Nora-Sakari: A Proposed JV in Malaysia (Revised)

Case 6-2 Mahindra and Mahindra Ltd.--Farm Equipment Sector: Acquisition of Jiangling Tractor Company

Case 6-3 Eli Lilly in India: Rethinking the Joint Venture Strategy

Reading 6-1 The Design and Management of International Joint Ventures

Reading 6-2 Collaborate with Your Competitors - and Win

Part 3: The Managerial Implications

Chapter 7 Implementing the Strategy: Building Multidimensional Capabilities

Case 7-1 ING Insurance in Asia/Pacific

Case 7-2 BRL Hardy: Globalizing an Australian Wine Company

Case 7-3 Silvio Napoli at Schindler India (A)

Reading 7-1 Local Memoirs of a Global Manager

Reading 7-2 Tap Your Subsidiaries for Global Reach

Chapter 8 The Future of the Transnational: An Evolving Global Role

Case 8-1 Hitting the Wall: Nike and International Labor Practices

Case 8-2 IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor(A)

Case 8-3 Killer Coke: Campaign Against Coca-Cola

Case 8-4 Genzyme's CSR Dilemma: How to Play its HAND

Reading 8-1 Values in Tension: Ethics Away From Home

Reading 8-2 Serving the World's Poor, Profitably

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2010
• ISBN 10: 007813711X
• ISBN 13: 9780078137112
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 778