Strategic Management in Multinational Companies - Rilegato

Doz, Yves

Rilegato

ISBN 10: 008031807X ISBN 13: 9780080318073

Casa editrice: Butterworth-Heinemann, 1986

Riassunto

Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).

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Recensione

...a fascinating series of studies.
European Management Journal, Volume 4, Number 3
The framework provided by the author will be helpful to managers...Students will find a framework which integrates separate theories of international business literature into a managerial understanding of the multinational company.
The Book Exchange
Covering the breadth and variety of business activity that falls under the multinational label, without becoming lost in the complexity, is a difficult task. Yet, it is widely recognized that globalization is increasing and that multinational companies are one of the engines powering the phenomenon. An improved understanding of how, in general, these companies are, or in some cases are not, strategically managed could be of great value. Fortunately Professor Doz's work has proven up to the challenge.
The Wall Street Review of Books
Probably the most professional and thorough text available on unauthorised strategy development.
Mrockowski Toma 113 Department American University

Contenuti

Section heading and selected chapters. Acknowledgements. Lists of tables and figures. Introduction. Industry Characteristics and Strategic Choices. The multinational business strategies defined. Industry economics and multinational business strategies. Multinational Integration and Host Government Policies. Host government policies toward multinational strategies. Multinational strategies, national policies, and resulting industry structures. Competition in Global Industries: The Automobile Industry. Firms' strategies: the search for competitiveness. Compromise in Government-controlled Industries: The Telecommunication Equipment Industry. The historical dominance of political imperatives. Multinational strategies for government-controlled industries. Coexistence in Mixed-structure Industries: Computers and Microelectronics. A difficult trade-off between political and economic priorities. The Spread of Global Competition. Implications for MNC management. Implications for industrial policies. Managing an Integrated Multinational Business. Managing and developing the integrated network efffectively. Managing a Nationally Responsive Multinational Business. Management of technology. Exports coordination. Decentralised strategy and headquarters control. Managing a Multifocal Strategy. The issues and the tasks. Leverage points for top management. Conclusion: Strategic Control and the future of Multinational Companies.

Dettagli dell'edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 1986
• Lingua: Inglese
• ISBN 10: 008031807X
• ISBN 13: 9780080318073
• Rilegatura: Copertina rigida
• Numero di pagine: 264
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile